Who we are

Mentio provides AI visibility services to dental practices in the United Kingdom. For the purposes of UK data protection law, Mentio is the data controller for the information described in this notice.

You can contact us at adam@mentio.uk with any question about this notice or about the information we hold.

What we collect

We collect only what we need in order to respond to enquiries and carry out our work:

• Contact details you provide when you email us, such as your name, practice name, email address and telephone number.
• Information about your practice that is already published, including your website, Google Business Profile and public directory listings.
• Correspondence between us, including emails and notes from calls.

This website does not use analytics, tracking or advertising cookies.

Why we use it

We use this information to reply to enquiries, prepare and deliver visibility assessments and reports, and carry out agreed work for clients.

Where we contact a practice that has not previously heard from us, we do so on the basis of legitimate interests: the message concerns that practice's own business, relates directly to its professional activity, and can be declined at any time. If you would prefer not to hear from us again, reply and say so and we will stop.

Where we hold information in order to deliver work you have asked for, we do so on the basis of performing our contract with you.

Who we share it with

We do not sell your information and we do not share it for marketing purposes.

We use ordinary business software to operate, including email and file storage, and your information may be held within those services. We share information with third parties only where necessary to run the business, or where we are required to by law.

How long we keep it

Enquiries that do not lead to work are deleted within twelve months. Client records are kept for as long as we are working together, and for a period afterwards where we are required to retain them for tax or accounting purposes.

Your rights

Under UK data protection law you have the right to ask us for a copy of the information we hold about you, to have it corrected or deleted, to object to how we are using it, and to ask us to restrict its use. To exercise any of these rights, email adam@mentio.uk.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes to this notice

We may update this notice from time to time. The date at the top shows when it was last changed.